In 2020, we launched the Smart Industrial Operating Model with the aim of making our company more efficient, nimble, and competitive. Through this model, we will unlock new economic value for our customers so that they can become more profitable and sustainable. We will do this by revolutionising agriculture and construction through the rapid introduction of new technologies and services.
Creating more sustainable outcomes for our customers, employees, dealers, suppliers, shareholders, and the communities we serve.
Guided by our reinvented operating model and reinvigorated higher purpose, John Deere's citizenship strategy becomes even stronger with bold commitments. And our employees - the very core of our business - give to the Power for Good with the goal of creating an impact within their communities and around the world.
At John Deere, it is our pursuit of new technologies that holds the promise of lowering the environmental impact while increasing our customers' efficiency and productivity.
Diverse teams bring better ideas and make better decisions, helping us build more innovative products and deliver on our new higher purpose.
Integrity, quality, commitment, and innovation are the core values for how our employees, stakeholders, and suppliers conduct business.