In 2020, we launched the Smart Industrial Operating Model with the aim of making our company more efficient, nimble, and competitive. Through this model, we will unlock new economic value for our customers so that they can become more profitable and sustainable. We will do this by revolutionising agriculture and construction through the rapid introduction of new technologies and services.
Creating more sustainable outcomes for our customers, employees, dealers, suppliers, shareholders, and the communities we serve.
Achieve safety excellence through increased focus on leading indicators, risk reduction, health & safety management systems and prevention.
Reduce environmental impact, including CO2e emissions, on 90% of new products. Increase the use of sustainable materials by growing remanufactured and rebuild sales by 30% and by increasing recyclable, renewable and recycled content.
Sustainable Energy Use
Reduce greenhouse gas emissions by 15% through 50% renewable electricity supply and excellence in energy efficiency.
Use Water Responsibly
Implement water best management practices (BMP) in 100% of water scarce manufacturing locations.
Recycle 85% of total waste.
Guided by our reinvented operating model and reinvigorated higher purpose, John Deere's citizenship strategy becomes even stronger with bold commitments. And our employees - the very core of our business - give to the Power for Good with the goal of creating an impact within their communities and around the world.
At John Deere, it is our pursuit of new technologies that holds the promise of lowering the environmental impact while increasing our customers' efficiency and productivity.