Your loyalty to John Deere creates a bond that stands the test of time. We are honoured you choose us to perform your life's work. Celebrate the heritage we've created together by visiting one of our John Deere attractions, taking a factory tour, exploring online games, and shopping at a John Deere store. It's all here for you.
Located in the heart of the Midwest, each John Deere attraction offers something different. Experience the beginning at the home of John Deere (the man), the history of the tractor in Waterloo, and all John Deere’s products and innovations at the Pavilion in Moline.
Each one offers a unique perspective into a company dedicated to the land. But most of all, each attraction celebrates you.
The Gold Key program provides John Deere customers a firsthand experience of the quality workmanship built into their new John Deere machine.
Customers receive a private, behind-the-scenes, guided tour of the factory where their equipment is manufactured. They also visit with John Deere factory employees, enjoy a complimentary lunch and whenever possible, see or start their own machine on the production line.