NEWS RELEASE February 13, 2025
John Deere's Precision Essentials to Save Dollars and Drive Tech Adoption
Crestmead, Queensland (13 February, 2025) — JOHN DEERE customers now have the option to either buy all their precision agriculture (PA) technology upfront or select only the hardware and software elements that will be most valuable to their business.
The Precision Essentials program will allow customers to save up front on the purchase of machinery by only paying for the Precision Agriculture technology they see as most impactful for their unique farming operation.
Through the program, farmers will also be able to ensure machines have the most up-to-date technology, without the need to purchase new equipment, and retrofit legacy machines to bring them in line with modern requirements. Farmers with equipment that is not John Deere can even opt into Precision Essentials to introduce industry leading tech to any machine.
John Deere Australia and New Zealand Production and Precision Ag Marketing Manager, Royce Bell, said Precision Essentials was driven by John Deere's commitment to making technology more affordable, by lowering upfront costs, accessible, by ensuring customers select only the tech they need, and adaptable by allowing farmers to scale up or down as their operation demands.
"Precision Essentials really changes the way farmers think about the feasibility of implementing PA technologies and how often they can upgrade to better systems," Mr Bell said.
"Our goal is to help farmers, regardless of farm size, crop or livestock operation, incorporate the PA technology that's right for their farm.
"By offering a choice of buying everything upfront as they do now, or alternatively purchasing Precision Essentials, customers can tailor to their own operation at a lower initial cost.
"The new licencing options also provide customers newer to precision ag technology the opportunity to try a technology and then expand as it fits their farm."
"The Precision Essentials program was rolled out for the first time in the United States last year and has proved incredibly popular across all types of farming operations and commodity types, so it's very exciting to be able to bring this innovative approach to farmers across Australia and New Zealand," Mr Bell said.
"Farmers opting for Precision Essentials are rewarded with lower entry cost on their Precision Ag core hardware enabling them to grow their Precision Ag capabilities in line with their business requirements."
-
Customers now have the option to either buy all their precision technology upfront or select only the elements most valuable to their business.
-
The Precision Essentials kit comes with a choice of core hardware offering farmers the ability to choose what's right for their operation.
The Precision Essential package comprises:
- A Precision Essentials Hardware Kit comprising G5 or G5PLUS Display, StarFire™ 7500 Receiver and JDLink™ M or R Modem.
- A choice of four renewable software licenses (with no commitment to purchase future licences):
- AutoTrac™ licence
- Essentials licence for AutoTrac, Section Control and RowSense
- Essentials plus SF-RTK
- Advanced Licence with SF-RTK, AutoTrac Implement Guidance, AutoTrac Turn Automation, AutoPath, In-field Data Sharing, Satellite Maps and Machine Sync.
Customers will be able to incorporate all the software updates that come with the G5 family and G5 Advanced package. And with the option to upgrade any licence at any point during the year, it offers real choice and flexibility for customers.
"We've listened closely to our customers and given a lot of thought as to how we can tackle the challenge of improving uptake of innovation and the reality is that many farmers only use the elements of the technology they most need, or are most comfortable with, or is most affordable," Mr Bell said.
"By lowering the cost of hardware allowing farmers to choose a package of most benefit to their business, farmers can optimise their investment in PA. And the adaptability ensures the initial investment continues to provide value as technology gets better over time, supporting long-term goals such as expanding acreage, enhancing crop diversity or integrating advanced systems."
Precision Essentials equipment can also be retrofitted to legacy John Deere equipment and mixed fleets.
"Every farmer is at a different point on the PA journey, and for Australian and New Zealand agriculture to realise its full potential, it's important that new pathways are provided for farmers to benefit from new technologies – Precision Essentials does just that," Mr Bell said.
- For more information contact John Deere dealers to discuss Precision Essential options or visit the John Deere website.
ABOUT JOHN DEERE:
It doesn't matter if you've never driven a tractor, mowed a lawn, or operated a dozer. With John Deere's role in helping produce food, fibre, fuel, and infrastructure, we work for every single person on the planet. It all started nearly 200 years ago with a steel plow. Today, John Deere drives innovation in agriculture, construction, forestry, turf, power systems, and more.
For more information, visit John Deere at its worldwide website at JohnDeere.com or in New Zealand at JohnDeere.co.nz.
Copyright © 2025 Deere & Company. All Rights Reserved.
Media enquiries:
Stacey Wordsworth
stacey.wordsworth@bluehillagency.com.au
0438 394 371
Michael Thomson
michael.thomson@bluehillagency.com.au
0408 819 666
