NEWS RELEASE July 24, 2024
Innovation Generation Delegates First To See New John Deere Equipment On Australian Soil
Crestmead, Queensland (24 July, 2024) – Twenty-nine of the grain industry's brightest emerging leaders have been the first cohort of farmers and agriculture professionals to see John Deere's all-new S7 Series Combine Harvester and C-Series Air Cart on Australian soil.
Visiting the company's Australia and New Zealand headquarters in Crestmead, Queensland, as part of Graingrowers' Innovation Generation Conference 2024, the group participated in a purpose-designed interactive experience featuring the new equipment, as well as workshops on the transformative value of technology in grains production.
John Deere Precision Ag Marketing Manager, Max Cusack, said representatives from each of the major grain-producing states in the nation were in attendance.
"The new iteration of the iconic S7 Series Combine Harvester and the C-Series Air Cart were two huge announcements for us made earlier this year and we were delighted to share the first glimpse of these machines with those who are going to shape Australian grains production into the future," Mr Cusack said.
"Working collaboratively with industry, including with younger farmers and professionals, to understand their needs – and then meeting these needs with the innovation and tech we are developing or already have in-built in our equipment – is at the heart of what we do to help make our customers the most productive and sustainable in the world.
"Innovation Generation is a wonderful event, and one that I have been part of a number of times since first attending eight years ago as a John Deere graduate. Connecting with the event, and with the delegates from across the country who travel to be part of it, is a wonderful way for us to not only support industry but to listen and learn."
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Western Australian farmer, George Gibson was part of a group of emerging grains industry leaders who visited John Deere as part of Innovation General.
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A group of Innovation Generation delegates were the first group to see the all-new John Deere S Series Combine Harvester on Australian soil.
AI and automation hot topics
For many of the Innovation Generation visitors, it was technology and Artificial Intelligence they were most keen to discuss with the John Deere team.
George Gibson, who manages Many Waters Farm, near Arthur River in Western Australia's Wheatbelt, said achieving optimal operational efficiency was top of mind in all decision making.
"For example, the new boom spray we have seen today, with cameras and See & SprayTM Select, is something that makes me very excited about the technology that is coming into the country," Mr Gibson said.
"Operational efficiency is a massive thing for us within our group, so having that technology available and seeing John Deere innovate makes us innovate as well."
For Ryan Greaves, a fourth-generation farmer also from WA's Wheatbelt, it was automation, and what that means for his workforce requirements, that captured his attention.
"Being able to hire people that don't really have a background in agriculture and put them in a machine that is worth a lot of money, and then trust them because the machine is doing a lot of the work – that's what excites me," Mr Greaves said.
Angus Malmo, an agronomist, from Cootamundra in New South Wales, said it was discovering the "one per center" ways to grow efficiency and comparing notes with peers he was keen to focus on.
"Being an agronomist, I am really trying to think about what is happening with Artificial Intelligence and where that puts me in the future," Mr Malmo said.
"The networking, and meeting people from right across the country, is also pretty exciting. Our production is probably same-same, but also completely different."
The John Deere Production and Precision Agriculture team will be at Innovation Generation 2024 at Crowne Plaza Surfers Paradise 24-25 July.
About John Deere:
Deere & Company is a global leader in the delivery of agricultural, golf & turf, construction, and forestry equipment. We help our customers push the boundaries of what's possible in ways that are more productive and sustainable to help life leap forward. Our technology-enabled products including the John Deere Autonomous 8R Tractor and See & Spray™ are just two of the ways we help meet the world's increasing need for food, shelter, and infrastructure. Deere & Company also provides financial services through John Deere Financial. For more information, visit John Deere at its worldwide website at JohnDeere.com or in Australia at JohnDeere.co.nz.
Media enquiries:
Stacey Wordsworth
stacey.wordsworth@bluehillpr.com.au
0438 394 371
