Agriculture February 26, 2021
Australian farming on cusp of technology-driven new frontier
CRESTMEAD, QUEENSLAND (26 February, 2021) — JOHN Deere Australia and New Zealand Managing Director, Luke Chandler, has shared his firm belief agriculture in on the cusp of a new, technology-driven frontier with stakeholders from across the farm sector at an address to the Rural Press Club of Queensland.
"Historically, as an agriculture equipment manufacturer, our focus has been on building bigger, faster, and stronger machinery as farmers were chasing scale to increase productivity," Mr Chandler said.
"While it will remain incredibly important, this next frontier of agriculture will see further demand for automation, ease of use, more precision, and artificial intelligence."
Mr Chandler returned home to Australia from the United States to take up his position as Managing Director in November 2020 after serving as John Deere's Chief Economist at its headquarters in Moline, Illinois, for five years. He said the step change now underway in farming will extend producers' ability from making decisions informed by field-based data to using intelligence collected at a micro level.
"Australian farmers and the Australian agriculture industry are quite often ahead of the curve when it comes to innovation adoption," he said.
"In fact, a lot of the GPS technology and yield mapping that was developed in cotton and grains enterprises in New South Wales is now used around the world, and that has really been foundational in what we now call precision agriculture.
"As we move forward into this next wave of technology, farmers will have the ability to manage on a row-by-row, and then plant-by-plant basis, to improve productivity and farming practices.
"It's going to be a journey from autonomy to full automation and this technology and machinery will require an infrastructure and digital ecosystem to support it. We are well on the way to developing enough capacity for this kind of equipment to be operational, and it's the next exciting step for us."
Mr Chandler said an example was the embedding of advanced spray technology, developed by the John Deere-acquired Blue River Technology, in the hard iron of John Deere machinery to reduce herbicide spraying by up to 80%.
"It leaves farmers with more money in their pockets, as they are spending less on inputs, and also means the environmental footprint of agriculture globally can be significantly reduced as less herbicides are being put out in the paddock," he said.
Recognising the important role strong partnerships with farmers, universities, research centres, businesses and industry groups are to the uptake of technology, Mr Chandler said he will work to ensure John Deere continues to be a genuine and collaborative partner with industry.
"We have been innovating with and investing in Australian agriculture for decades - because we know we can't do it alone. We need to partner with industry with this next wave of technology to continue and to stay ahead of the curve," he said.
Mr Chandler also stressed that with the rate precision agriculture and innovation are evolving, it is important now more than ever before, John Deere continues to invest in and partner with local rural and regional communities, resulting in more skilled personnel to support farmers in their uptake of technology.
"Producers are natural innovators and I'm looking forward to helping our farmers and distributors, wherever they are, continue to benefit from John Deere technology."
About John Deere:
Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at JohnDeere.com in New Zealand at JohnDeere.co.nz.