NEWS RELEASE May 21, 2025
Precision Essentials savings to drive efficiency and tech adoption
Crestmead, Queensland (21 May, 2025) — There's an adage in the tech industry that 80% of people utilise only 20% of the capacity of the technology they own. Just think of the unused features on your mobile phone — for most people these micro-computing marvels are only used for talking, messaging and taking photos.
Farmers across Australia and New Zealand are renowned globally for their productivity and efficiency, and are often considered leaders in AgTech. They want to do more with less, while getting the most from each pass of the paddock.
But there remains significant untapped potential to positively impact farm businesses through greater utilisation of technology.
Until now only farmers who purchased new equipment were able to access the latest precision agriculture (PA) innovations to maximise efficiency and productivity.
As the name implies, the goal of PA is to maximise margins through precise management practices, from seed placement at the right depth, spacing and volume, through to targeted and efficient fertiliser and pesticides applications, to match the exact growing conditions of each square metre of a farmed paddock. Optimising the accuracy of these tasks requires sensor-based technologies and advanced computing systems.
Where previously farmers may have felt they had restrictions in achieving their full potential in precision agriculture, that has now changed with John Deere’s Precision Essentials packages, which bring the latest technology to all ages and makes of machinery.
Precision Essentials allows farmers to tailor the latest PA hardware and software to the specific needs of their farm business. It removes the barriers to adopt technology by making it affordable, accessible and adaptable to all.
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Precision Essentials allows farmers to only pay for the hardware and software that’s important to their business.
We are now offering flexibility for how growers wish to purchase. Traditionally farmers bought everything upfront, which is still an option. But those purchasing Precision Essentials will experience a lower upfront cost for a display, receiver and modem and then select a pre-packaged licence that has features that suits their operation, like AutoTrac™, Section Control and RTK.
Importantly, Precision Essentials equipment can also be retrofitted to aging equipment, and mixed fleets.
As farming operations evolve, they can upgrade licences to suit their needs to ensure they have the greatest impact on farm. By being continually connected, farmers will obtain the benefits of software updates as we continue to unlock improvements and update features, thus getting better over time.
Precision Essentials allows them to easily take the step to the next level of automation by embracing the right combination of John Deere technology that meets their needs.
For more information about Precision Essentials options, contact your local John Deere dealership.
About John Deere:
Deere & Company is a global leader in the delivery of agricultural, golf & turf, construction, and forestry equipment. We help our customers push the boundaries of what's possible in ways that are more productive and sustainable to help life leap forward. Our technology-enabled products including the John Deere Autonomous 8R Tractor and See & Spray™ are just two of the ways we help meet the world's increasing need for food, shelter, and infrastructure. Deere & Company also provides financial services through John Deere Financial. For more information, visit John Deere at its worldwide website at JohnDeere.com or in New Zealand at JohnDeere.co.nz.
Media enquiries:
Stacey Wordsworth
stacey.wordsworth@bluehillagency.com.au
0438 394 371
Michael Thomson
michael.thomson@bluehillagency.com.au
0408 819 666
